Case studies

Marketing proof across food, ecommerce, education, legal SEO, and digital growth.

WTB helps brands turn attention into store traffic, product sales, search visibility, qualified enquiries, student applications, and better digital experiences. These case studies show the type of outcomes our AI-assisted marketing system is built to support.

Start your growth brief Explore services

Featured work

Client stories built around outcomes, not activity.

Each project used a different mix of strategy, paid media, SEO, UGC, events, partnerships, website optimization, and campaign execution.

Food retail

Cold Stone Creamery

WTB created foot-traffic campaigns built around social moments people could join. Ladies' Night brought groups into stores, while the Brain Freeze Challenge made ice cream buying feel playful, competitive, and shareable.

Ladies' Night activation for store visits
Brain Freeze Challenge for participation and sales
Experience-led campaign ideas for nationwide attention

"The ideas felt bold at first, but they knew what would get people into the stores and make the product fun again."

Food, UGC and paid media

Domino's Pizza

WTB supported a high-engagement campaign mix including a Showmax partnership, influencer UGC, Google Display, YouTube, Meta, Facebook, and Instagram ads. The offer gave people a reason to walk into stores and buy.

Showmax partnership campaign
Influencer and UGC content angles
YouTube, Display, Meta and Instagram ad support

"They kept the campaign practical. People could see the offer, walk in, and act on it."

Skincare ecommerce

BuyBetter

For BuyBetter, WTB supported ecommerce visibility with SEO, Google Display campaigns, content strategy, and product-led messaging. The work helped skincare and cosmetic products become easier to discover, understand, and buy.

SEO ranking work across product pages
Google Display campaign support
Social media content strategy for ecommerce growth

"They brought structure to the ecommerce side and helped the products become easier to find, understand, and buy."

Legal SEO

Olisa Agbakoba Legal

WTB focused on search visibility for high-value legal sectors including sports, entertainment, space, maritime, and leading law-firm searches in Lagos. The goal was to connect authority-led legal content with real search demand.

SEO across specialist legal sectors
Ranking support for high-intent Lagos law-firm searches
Stronger enquiry path from organic visibility

"We pushed back at the start, but they understood the legal sectors and stayed consistent until better enquiries started coming in."

Ecommerce platform

Jollof.com

WTB helped shape a fresh ecommerce platform from early product direction into a clearer user experience. The work included feature thinking, vendor acquisition support, product guidance, and growth direction.

Feature and product experience guidance
Vendor and product acquisition support
User journey optimization for ecommerce adoption

"They challenged the product flow in a useful way and helped make the platform clearer for users and vendors."

Education advertising

GCS Education

WTB used Meta and Google advertising to support study-abroad recruitment. In one calendar year, the campaigns helped move almost 150 students toward Canada, the UK, and the US.

Meta Ads for student recruitment
Google Ads for high-intent education searches
Study-abroad lead generation across major destinations

"They cared about enquiry quality, not just lead numbers. That made the student recruitment campaigns stronger."

UGC and product demand

Pinkberry

WTB supported product awareness and sales campaigns using UGC, Meta ads, and Google Display. The work helped make yogurt products more visible, more desirable, and easier for buyers to act on.

UGC-led product storytelling
Meta Ads for demand and recall
Google Display campaigns for product visibility

"They understood that the product had to look desirable first. The content and ads made that easier."

What connects the work

We do not treat case studies as logo collection. We look for the system behind the result.

The strongest work usually connects the offer, audience psychology, channel choice, campaign idea, creative execution, landing path, search visibility, and follow-up. That is why WTB approaches marketing as one connected system instead of isolated content, ads, or SEO tasks.

WTB operating model

Find the commercial problem.
Shape the message buyers can act on.
Choose the right channels for intent and attention.
Launch, measure, learn, and improve.

Local proof direction

How this experience supports Lagos, Abuja, and Nigerian businesses.

Food campaigns, skincare ecommerce, legal SEO, education recruitment, and platform growth all teach different lessons. The value is knowing which lesson applies to the business in front of us.

Lagos

Bring the problem. We will build the system.

Tell us your product, audience, offer, budget, and timeline. We will recommend the smartest starting point.

Contact WTB